Browsing by Author "Sethumadavan, Sharmila"

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    Entrepreneurial success : key challenges faced by Malaysian women entrepreneurs in 21st century
    (2020) Basit, Abdul; Wong, Sze; Hassan, Zubair; Sethumadavan, Sharmila
    The purpose of this research is to investigate the challenges faced by women entrepreneurs on entrepreneurial success in Malaysia. This study proposes a conceptual framework and investigates the significant factors of family and social support, emotional intelligence, gender stereotype, and knowledge and risk-taking behavior in predicting women entrepreneurial success. Data was collected using a questionnaire with a Likert scale from 1-5 from a sample of 125 women entrepreneurs who owned Small-Medium-Enterprises (SME) in Malaysia using a convenient sampling technique. Collected data were analysed using structural equation modeling (SEM) via AMOS 22 software. The result indicated that “knowledge” have significant negative impact on women entrepreneurial success, while all the other challenges identified in the previous research such as lack of emotional intelligence, lack of family support, poor risk taking behaviour, gender stereotype were not significant in influencing women entrepreneurial success. Family and social support, and risk-taking behaviour were found contradict with other previous researches indicating that women entrepreneurs are becoming more independent due to the changing norms and cultural values. In conclusion, women entrepreneurial success largely dependent on the work experiences, relevant skills/competencies and industrial know-how they acquired and mastered to effectively manage and grow their businesses. It is recommended that women-entrepreneurs in Small Medium Enterprises(SME) shall invest in continuous learning to gain more relevant skills/competencies, knowledge, industrial know-how and experiences to sharpen their competitive advantages and sustain continuous development and growth. Therefore, it’s highly recommended that government should formulate policies to promote women entrepreneurship through effective and practical trainings. This study will be useful for women entrepreneurs to develop themselves by investing themselves to gain knowledge by participating academic programs and industrial based network conferences. Entrepreneurial development authorities or bodies will be able to use this study to develop and design human resource development intervention program to enable women entrepreneurs to be more successful. Future researchers can increase the sample size and focus on similar type of small medium enterprise owners in terms of sector or industry and size. Also the future researchers can used a mixed method in collecting data to provide a more coherent and meaningful conclusion.
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    Gamification : a tool to enhance employee engagement and performance
    (2021-07) Basit, Abdul; Hassan, Zubair; Omar, Nisa; Sethumadavan, Sharmila; Jhanjhi, NZ
    The purpose of this research is to examine the impact of gamification on employee engagement and work performance among employees working in IT Multinationals in Malaysia. And to examine the mediating effect of employee engagement on the relationship between gamification and employee performance. Finally, to test the moderating effect of gamification on the relationship between employee engagement and employee performance. Data was collected using a self-rating Likert-Scale questionnaire with a rating scale from 1-5, denoting 1 is strongly disagree, and 5 denotes strongly agree. A Sample of 220 employees were selected using simple random probability sampling of those employees working in IT Multinationals. Data were analyzed using confirmatory factor analysis and structure equation modelling under bootstrapping methods via AMOS22. The result shows that gamification does not directly affect employee performance among the IT Multinational in Malaysia. However, gamification has a significant and positive effect on employee engagement. Also, the result shows that employee engagement is a full mediator and gamification has a moderating effect on the relationship between employee engagement and performance. This study is useful for Human Resource Development intervention through effective training programs to enhance gamification to boost engagement and performance. Through effective gamification with sensitivity, creativity and implemented it within the organization can cultivate highly competitive culture among the staff, resulting in high employee performance through employee engagement. This finding shows that employee engagement is very important to realize the benefit of gamification to foster employee performance.
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    Role of sales representative’s cultural intelligence in enhancing customer satisfaction among the tenants and property buyers in Malaysia
    (IJBMM, 2020-07-24) Hassan, Zubair; Basit, Abdul; Sethumadavan, Sharmila
    The purpose of this research is to examine the impact of real estate sales representative’s cultural intelligence on customer satisfaction in Malaysia. A sample size of 535 respondents as customers who have experienced interacting real estate sales representatives was used to collect the relevant data through the convenience sampling method and analyzed using SPSS 21 and AMOS 22 software. The results show that meta-cognitive and cognitive cultural intelligence has no significant impact on customer satisfaction, meanwhile motivational and behavioral cultural intelligence has a significant and positive impact on customer satisfaction. Therefore it was concluded that enhancing the cultural intelligence of sales representatives will increase customer satisfaction among the property buyers and tenants. This study will be useful for the real estate industry and human resource managers to emphasize on selecting employees as sales representatives with high cultural intelligence and connection with the property buyers. Industry players will be able to use this study to design and plan on which aspects of cultural intelligence should be incorporated into their training strategies and policies. Relevant authorities will be able to use this study to formulate relevant human resource development strategies and policies in the real estate and property development sector. Also, education institution will be able to incorporate cultural intelligence-related aspects in their curriculum and teaching to develop and enhance cultural intelligence among the candidates who wish to join real estate and property sector.