Factors affecting Muslim tourists choice of halal concept hotels and satisfaction in Malaysia : moderating effect of religious devotedness
Date
2015-11
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Abstract
The purpose of this study is to examine the factors that influence Muslim Tourist preference
towards a Halal Concept Hotels in, particularly Malaysia. Based on the review of past
literature we found that there is very limited empirical research done to examine the factors
that affects the choice of Muslim Tourists decision to stay in Halal Concept Hotel. Numerous
researches based on Islamic tourism, Shariah Compliant Hotels or Tourism was examined to
identify the factors that influence Muslim Tourist preference and how it influences their
satisfaction. Based on the literature we found six variables that influence directly Muslim
Tourists preference of Halal Concept Hotels. These include availability and easy access to
Halal Food, Prayer facilities in the room and access to Masjids (mosques), Prohibition of
behaviours that violates General Islamic Moral behaviour, Muslim friendly tour packageswhich considers festive seasons, Religious affiliated sites and Religious devotedness towards
Islam. Past literature shows that these factors have direct or indirect influence on Muslims
Tourist Satisfaction. Also we concluded that selection and satisfaction of staying in Halal
Concept Hotel might be moderated by Religious devotedness of Muslim Tourist. Therefore a
survey must be conducted to collect Muslim Tourist perception on these factors to establish