The impact of social media usage on employee and organization performance : a study on social media tools used by an IT multinational in Malaysia

creativework.keywordsKnowledge sharing | Communication | Decision making | Employee high performance | Organization performance
dc.contributor.authorRadhakrishnan, Grace Shalini A/P
dc.contributor.authorBasit, Abdul
dc.contributor.authorHassan, Zubair
dc.date.accessioned2024-10-06T16:20:21Z
dc.date.available2024-10-06T16:20:21Z
dc.date.issued2018
dc.description.abstractThe purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was measured using employee and organization performance. Questionnaires were developed and the items were measured using a Likert scale ranging from 1 to 5. This research takes on an explanatory approach and the sample consisting of 206 employees working in call center departments was recruited. The data was analyzed using SPSS 21 and AMOS 22 software.
dc.formatpdf
dc.identifier.urihttps://hoba.ium.edu.mv/handle/1/2823
dc.language.isoen
dc.publisherFaculty of Management, University of Warsaw
dc.subjectHuman Resources Management
dc.titleThe impact of social media usage on employee and organization performance : a study on social media tools used by an IT multinational in Malaysia
dc.title.alternativeJournal of Marketing and Consumer Behaviour in Emerging Markets, vol. 1, no. 7, 2018
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