Imran, MohamedHassan, ZubairShareef, Aminath Sajjadha Abdulla2024-10-062024-10-062024https://hoba.ium.edu.mv/handle/1/2780The purpose of this study is to examine the elements that influence the purchase intentions in online shopping for clothes in Shaviyan atoll Maldives. This study discusses some of the most common factors found in the literature including brand awareness, purchase intention, attitude, price of the product and convenience. The sample included randomly selected 100 residents from Shaviyan atoll Maldives. A likert-scaled questionnaire with 31 questions has been deployed as the research instrument. As a descriptive causal study, the responses have been analysed via regression analysis by using SPSS. The findings indicated that customers’ attitude as the only significant factor to predict the shopping behaviour. The study may provide valuable information for entrepreneurs in strategising marketing activities and deploying resources towards a more result-oriented business approach.pdfenManagement of Marketing